If you are in the market for real estate portal development, there are a
lots of factors you should consider before committing to a developer or
platform. There are a lot of real estate builders out there that more or less
offer the same features and functionalities. The challenge in this situation is
choosing the right platform to enhance your business. Pricing can also be a huge
factor when it comes to designing high end websites with custom
functionalities. Here are the top 5 must have features for every real estate
portals, small or big.
Design Language
The first thing that anyone
notices while visiting any website is the overall look of the page. The
homepage, which is most probably the first page anyone visits should be
visually pleasing and fast to load for retaining traffic on the site. Cluttering
the homepage with lots of offers or contrasting design elements actually drives
people away from the website. It is best to choose an overall theme and colour
schemes that go well with the theme and stick to it on the entire website. This
brings a feeling of uniformity to the site and makes the website pleasing to
the eye. Try to bring in elements that best describe your business and build
the overall theme around it.
Internal linking of pages is
another aspect that should be done right while designing. Linking to different
pages within the website ensures that visitors spend more time on the website. Before
going live all pages should be properly linked and tested to avoid broken
links.
Photos make a difference
The reason online realtors are
preferred over traditional methods is the fact that customers can actually get
an idea of what to expect in the form of images, 3D sketches or even videos. Addition
of relevant images and videos can really make the difference for real estate
portals. Real estate portal developments should be done keeping in mind the
fact that the current generation are drawn more towards aesthetics than
functionality. Thus to keep the curiosity factor alive, addition of photos from
different angles and even creative works should be included while listing
properties.
Photos on real estate portals may
include renderings of buildings that are works in progress, properties for
rent, properties for sale etc. Updating the photos whenever new sections are
completed on a building project helps customers to see the progress and provides
them a sense of assurance.
Dynamic Search filters for convenience
Dynamic search filters is another
must-have feature that needs to be included on every real estate portal. This feature helps users to
find what they are looking for faster and the accuracy of the searches is high.
Dynamic search filters change automatically as per the type of property chosen
by the user. Users also get the convenience to search properties based on
several other parameters such as building type, project name, locality, budget , etc.
Map based searches are also a necessity
as users can easily navigate and choose the buildings or properties faster. They
can get the exact location of the listings and can measure the distance of
schools, offices, public transport systems right from the map.
Smartphone Compatability
Since smartphones have become the norm
for people nowadays, while building your real estate portal, it should be
designed to accommodate the demands of smartphone users more now than ever. Smartphone
integration can be done in a variety of ways. The first step should be to make
your website smartphone friendly. This should be done while designing and it
guarantees result.
Dedicated smartphone application is
another way to promote your business. While creating the smartphone
application, both iOS and Android versions should be developed and implemented.
The applications should be thoroughly tested before releasing so as to minimize
errors.
Blogs
Your real estate portal development
should be done in such a way that it brings in traffic by all possible means.
Although there are lots of paid options available out there, the easiest and
most satisfying method is to start a blog on your website. An active blog with
relevant content can bring in traffic as it matches with keywords that people
search for on the internet.
Blogging improves your websites SEO
and will also increase the inbound leads. An active blog also brings in a trust
factor to your business and users sometimes need this confidence before they
make commitment to your business.
Now that you have got the basic idea,
choosing the right real estate portal development should be a much painless
experience. Zeekin is one such real estate portal which is 100% customizable
and robust. You get the freedom to design your business website exactly the way
you want, with features that are unparalleled and with great technical support.
Our clientele is amazing and ever growing. Feel
free to drop a mail or give a call to know more about us and how we can help
you develop your real estate business exactly the way you visioned.
